Farmerbrowns
25 Mason St (between Market St & Turk St)
San Francisco, CA 94102
(415) 409-3276
In the Know: Designers take note! If you are going to create a kitchy theme for your restaurant, do it. Don't half ass it by forgoing even the smallest detail. In the end you'll be happy you did. Designer of Farmerbrowns did an absolute amazing job keeping to theme. Almost (and I only say almost because it is close to impossible the have everything work; some elements just can't be changed) every component was straight up farm....
Behind the Bar: For any young hospitality designers reading this, one word of advice: take a crack at the industry for awhile. Become a server, bartender, busser, runner, host(ess), or even work in the kitchen. The only way to successfully master hospitality design is to know your surrounds, i.e. what works and what does not as an insider. It is easy to design a space that looks pretty but it is even easier and better to design a space that looks pretty and functional if you have been in the industry before. With this in mind...
Who's Who: I love this place because really anyone can enjoy it. From where I was sitting (I station myself at the bar, duoy duh) I saw business suite guys, tatted up boys, gathering of tourist ladies (most likely didn't realize they were staying in the TL and needed to retreat), an elderly woman in a track suite, early diners, the urban kool cat, baby in stroller, and kermit the frog. He says hi!. Usually with this decor I totally recommend a hot spot to take a date. Unfortunately with Hollywood telling us that 115 lbs is fat most women are only eating salads and low carb meals. Not the place to take your self-conscious date. If you find a girl that doesn't subscribe to the pressures of society, take her here. She will love you for it!
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